original designs re-imagined
We originally wrote a different narrative for this capsule but then we changed our minds. We pictured shooting content in ruined castles or rusty engine yards, second world war bunkers and abandoned mines. Somehow these didn’t quite work with the story we wanted to tell. And then it clicked. We’d missed the point completely.
A relic doesn’t have to be something old, what matters is that it’s something important to you. We didn’t breathe new life into these historic designs simply because they were old, we brought them back because we loved the look of them – and we want you to as well.
So we scrapped the dusty narrative, the castles and bunkers and put a new twist on something we love, we focused on the designs themselves. Because this latest capsule isn't about age, but aesthetic. These are modern relics for a new era, to be worn in a way that matters to you.
ˈrɛlɪk - an object surviving from an earlier time, retained as an object of reverence.