NEW ERA 9FORTY CORD CAP

$72 USD

The 9Forty is one of New Era's classic designs with a curved visor and adjustable size, identifiable by its low profile structured crown. In a cord construction with embroidered ThruDark...

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The Collaboration

ThruDark x New Era

ThruDark’s commitment to the relentless pursuit of excellence, driven by the UK Special Forces heritage of its two co-founders, means an uncompromising approach to product design. The devil is in the details and it’s with this in mind that the British brand has chosen to align with the New Era flag to produce a range of caps distinguishable by look and recognisable by quality.

The latest range treads the line between Special Forces subtlety and the panache of military inspired design. More muted, classic designs are available in cord (a nod to ThruDark’s British heritage) with some of the brand’s classic “artist series” motifs being deployed for the first time ever on accessories. Each statement piece is backed up by New Era’s market leading designs in a range of styles, all bearing the official hallmarks of the industry leader itself.

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